Use you Air Miles instead! Take a plane!
As of March 5-07 when you buy your booze at any of the NLC outlets (Newfoundland and Labrador Liquor Corporation) you will get Air Miles.
The following is part of a News Release issued by Alliance Data Systems Corporationthe owner of the AIR MILES Reward Program.
"The multi-year agreement with NLC reinforces our commitment to growing existing retail categories and expanding the scope of the AIR MILES Reward Program in all regions of Canada," said Bryan Pearson, president of Alliance Data Loyalty Services. "We will also continue to pursue our growth strategy by forging long-term partnerships with existing sponsors, and exploring new category and geographic opportunities in areas that further strengthen the coalition program and deliver results for all stakeholders."
"We are pleased to have signed an agreement to be part of the AIR MILES Reward Program," said Steve Winter, president and chief executive officer, Newfoundland and Labrador Liquor Corporation (NLC). "This partnership will further enhance the overall in-store experience at our locations and add meaningful value for our customers."
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Emphasis added
I wish we could say the same for our hospitals - it would be nice to enhance the overall visit and treatment there. Or maybe those who do not drink could get Air Miles for registering their vehicles or drivers license renewal?
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