Every now and then you come across a story which makes you scratch your head. Well it's happened again with a piece I read in Maine Today.
Tourism is a very real industry with perhaps more renewable growth and sustainability than any other natural resource. The beautiful trails around our province are well known - or are they?
Maine is one of our closest tourism markets. It is also a haven for those eco and adventure tourists we need and want to attract.
Perhaps the Department of Tourism needs to get its head out of that horrible logo/branding plant (I suspect this man-eating flower is actually consuming the Minister) and get it into maps. Yes Maps.
There is a potential - right now - to spend money wisely and deliver some real education to our southern neighbours.
Here is a quote from the story...
First he needs to give a geography lesson on where Newfoundland is in relation to Maine. Then he needs to offer the geology lesson.
"I think people perceive (Newfoundland) as a long way away, somewhere in the Arctic," Anderson said. "And, people think the Appalachian Mountains end at (Mount) Katahdin."
In fact, Newfoundland, the northern terminus of the International Appalachian Trail, is within a day's drive from Maine. And the original Appalachian Mountain range lies not only along the East Coast, but across the Atlantic in Europe and Africa.
The vision of the founder of the International Appalachian Trail has some tremendous ideas which - if successful - would positively support the efforts of tourism operators in Newfoundland and Labrador. Let's give the fellow a hand and give him some maps...
Read the full article HERE
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